#Building client base therapy software#

Trust in advertising is fading fast with people increasingly trusting reviews even when they are from 3rd parties they don’t know. Online booking can be a tad impersonal so I suggest to my beauty and hair clients that they check who has booked in online at least a couple of times a day, and if there are any new clients then give them a call as soon as you can:

#Building client base therapy software#

‘Call now’, ‘phone xxxx to book’ ‘book online here’ are all useful calls to action to persuade new clients.Īnd talking of online booking, most salon software systems offer this option and it makes it easy for new clients to book 24/7. Throughout your website put calls to action to encourage people to to choose you. I run through using Facebook to find new clients in section 7 so keep reading. Put this first visit offer on its own landing page on your website and then drive traffic to it using social media. I don’t usually recommend deals but when it comes to persuading new clients to give your salon a try a discount often works well. Make that first visit easy for new clients by shouting about late night, early morning or Sunday opening hours.Īnd did you know the price guide page is the 3rd most visited page on most salon websites? Anyone thinking about giving your salon a try will head straight for your price list so make sure it’s clear, easy to read and of course always kept bang up to date. Key information for new clientsĪre your phone number and opening hours prominent on every page? Potential new clients won’t bother to search for them tucked away in your website footer. It’ll help you rank higher on Google and entice potential clients to visit your site. Make a good first impression by checking for poor copywriting, spelling typos and grammatical mistakes – they reflect poorly on your hair or beauty salon, making you look slapdash to potential new clients.Īnd finally, why not start a monthly blog with hair and beauty tips, trends and advice.

And less is often more when it comes to design. Keep the design attractive, simple and easy to navigate for first time visitors. You wouldn’t want them reading your competitor’s website instead and calling them. Is your website mobile friendly? Can new clients view it clearly on their phone? Here are my website essentials for hooking in those new salon clients: Mobile friendly